Bio
Red Sherwood co-founded FunnelFi and leads engineering and platform at FunnelFi. He designs the real-time credit routing engine, program-matching logic, and CRM/POS integrations that let lenders qualify a lead in under a minute, with no SSN and zero score impact.
Red reviews FunnelFi's technical and compliance content to make sure what the site says about credit data, soft pulls, and lender workflows matches what the platform actually does.