Usage-based pricing · Cancel anytime · Talk to sales
FunnelFi

Pay for qualified pipeline, not empty conversations.

Choose the plan that fits your business lending team.

SMB lenders, business loan brokers & capital providers

Soft pull · No SSN Credit report included Live the same day

Starter

Connect your existing funnel

Core qualification tools for teams using their own sites

$97/ month+ $5 per qualification

Platform fee plus usage billed in cycle.

  • Includes

  • Soft-Pull Credit Reports
  • Program Matching
  • Custom Qualification Calendars
  • Custom Qualification Rules & Scoring
  • GoHighLevel & Meta Integrations
  • 20+ Native Integrations
  • Real-Time Alerts & Notifications
Get Started

10% affiliate commission on referred customers

Most Popular

Growth

Complete qualification funnel

Adds high-converting sites, secure documents, and smarter scoring

$197/ month+ $5 per qualification

Platform fee plus usage billed in cycle.

  • Everything in Starter, plus

  • Plan additions

  • High Converting Websites
  • Custom Domain & SSL
  • Visual Page Editor
  • Secure Document Collection
  • Partner Lead Distribution
  • AI Financial Analysis & Scoring
  • UTM & Attribution Tracking
Get Started

15% affiliate commission on referred customers

Scale

White-label partner portal

Adds a partner workspace, pipeline, CRM, and lower messaging rates

$297/ month+ $5 per qualification

Platform fee plus usage billed in cycle.

  • Everything in Growth, plus

  • Plan additions

  • White-Label Partner Portal
  • Built-In CRM & Deal Pipeline
  • 2-Way Conversations
  • Custom Automations
Get Started

20% affiliate commission on referred customers

Included in every plan.

Every subscription includes the core qualification, routing, automation, and support tools your team needs. Choose your tier based on the additional platform capabilities you want to unlock.

  • No-Impact Soft Credit Inquiries
  • Full Credit Reports on Qualified Leads
  • Identity & Income Verification
  • Hosted Pre-Qualification Forms
  • Qualified / DNQ Lead Routing
  • Real-Time Webhook Notifications
  • Meta Conversions API Events
  • Webhooks & Zapier Automations
  • Full REST API Access
  • Lead Dashboard & Activity Log
  • Customizable Embedded Calendars
  • Calendar Confirmation Follow-Ups
  • Shared-Number SMS: $0.05 per Message
  • AI Support, Help Center & Ticket Support

Ready to start qualifying?

Pricing questions, answered.

One run = one lead evaluated through the FunnelFi engine (soft pull, identity, program match and routing decision). No charge for retries on failed lookups.

Stop Guessing. Start Closing.

Pick a plan, connect your funnel, and start screening every lead on credit, income and affordability today.

Soft pull onlyNo SSN requiredZero score impactCancel anytime