Everything you need to write about FunnelFi.

FunnelFi is the real-time credit intelligence layer that pre-qualifies every lead before a sales team ever picks up the phone.

FunnelFi is the real-time credit intelligence layer for lenders, brokers, and lead providers. Built by FunnelFi, FunnelFi runs a tri-bureau soft pull plus identity, income, and program-fit checks in under two seconds, returning an underwriter-ready qualified file to any CRM, dialer, or calendar. Customers across SMB lending, mortgage, and high-ticket sales use FunnelFi to raise fund rates 2–3x, cut wasted sales calls by more than half, and monetize leads that fail primary qualification through structured next-best-action offers.

FunnelFi operates FunnelFi, the real-time credit intelligence layer for lenders, brokers, and lead providers. FunnelFi sits between lead generation and the sales team, running a tri-bureau soft credit pull (Equifax, Experian, TransUnion) plus identity, income, DTI/LTV, and program-fit checks in a median 1.7 seconds. The result is delivered as an underwriter-ready qualified file — verdict, program match, credit summary, and TCPA/FCRA consent artifacts — pushed directly into HubSpot, GoHighLevel, Salesforce, Encompass, or any custom stack via API and webhook. FunnelFi serves four primary segments: SMB lenders and ISOs, retail mortgage lenders, SMB and mortgage lead providers, and marketing agencies serving high-ticket verticals such as coaching, home services, and med spa. The company is headquartered in the United States and operates entirely on soft credit inquiries that do not impact consumer credit scores.