FunnelFi is the pre-qualification layer for business funding. Every applicant is screened on credit, obligations, bank statement strength and program fit in real time, so lenders, ISOs and lead generators only work paper that can close.
It's the rep hour, the intake call, the statement request, the underwriting pull and the funder relationship you spend submitting paper that was never going to buy. FunnelFi moves that verdict to the very front of the process.
$40–$150
Cost of one business funding lead
Paid before anyone knows whether the merchant can fund at all.
~7 in 10
Submissions that never become paper
Thin credit, stacked obligations, too few months in business.
1.8s
Time to know instead of guess
Credit, obligations, statements and program fit before the first dial.
Your reps aren't lazy and your marketing isn't broken. The merchants were never fundable, and nothing in your stack knew that until after the money and the hour were already spent.
The stitched-together stack
Buying more leads doesn't fix this. It scales it.
One plug-and-play system
Add qualification to the business funding flow you already run, or launch a complete merchant experience with the essential steps already connected.
Keep your landing pages, applications, CRM and lender workflows. FunnelFi adds credit intelligence, statement collection, program matching and partner routing without forcing a rebuild.
Launch a branded, mobile-ready funding site with merchant intake, phone verification, secure document collection, pre-qualification and calendar booking already working together.
Nothing in your current workflow gets replaced. FunnelFi runs in front of it.
Step 01 · Live the same day
Launch a branded funding funnel, application and decision flow from a template, or point FunnelFi at the forms and CRM your shop already runs.
Step 02 · ~1.8 seconds
Phone verification, time-in-business and revenue questions, soft-pull credit, obligations and bank statement scoring run automatically. No SSN, no score impact.
Step 03 · Automatic
Fundable files hit your reps, your calendar or your funder portal with an approval band attached. DNQs route to nurture, and outcomes flow back to Meta via CAPI.
FunnelFi scores the merchant against the thresholds your funders actually use, then returns the products they're most likely to be approved for with an estimated amount attached. Your rep opens with an offer instead of a discovery question.
Business line of credit
Revolving · up to $500k
Credit tier and utilization decide the draw band before the call.
SBA & term loans
Up to $350k
Time in business, credit depth and obligations screened at intake.
Equipment financing
Asset backed
Match by ticket size and payment capacity, not a guess on the phone.
Merchant cash advance
Revenue based
Deposit volume, average balance and NSFs scored automatically.
Soft-pull credit
Tradelines, utilization, derogatories and score band on the owner, pulled with a name, phone and email. No SSN, no application, no score impact.
Bank statement scoring
Deposit volume, average daily balance, NSFs, negative days and existing funding positions become a fundability score, no analyst opening PDFs to find out the merchant never qualified.
Matched offers
Each merchant returns approved programs and amounts across SBA, LOC, MCA and Equipment leasing, so the first call is a real offer conversation.
No add-on report fees, no separate credit vendor, no per-seat data upsell. One pre-qualification returns the entire financial picture of the merchant.
Direct lenders, funders, ISOs, brokers and the shops generating SMB funding leads.
Underwriters stop opening files that were never fundable. Every application arrives with credit, obligations and a fundability score attached.
Submit only files your funders will actually buy. Your reps open the call with an approval band instead of a discovery question.
Sell pre-qualified funding files, not form fills, and prove the financial picture on every merchant you deliver.
Screen every merchant on credit, obligations, statements and program fit before your reps spend another hour on paper that was never going to buy.