Know what the borrower can afford before the first call.
FunnelFi pre-qualifies every mortgage lead on credit, obligations, payment capacity and loan program fit in real time — with a soft pull and no SSN. Your loan officers only talk to borrowers who can actually close.
In mortgage, the expensive part isn't the lead price.
It's the LO hour, the discovery call, the doc request and the pipeline review spent on borrowers who were never going to qualify. FunnelFi moves that verdict to the very front of the funnel.
$60–$200
Cost of one mortgage lead
Paid before anyone knows the borrower's credit or payment capacity.
~8 in 10
Leads that never reach an application
Thin credit, DTI already maxed, or shopping with no timeline.
1.8s
Time to know instead of guess
Credit, obligations and program fit before the first dial.
The problem isn't your sales floor. It's five disconnected systems.
Your LOs aren't lazy and your marketing isn't broken. The borrowers were never qualified — and nothing in your stack knew that until after the money and the hour were already spent.
The stitched-together stack
Dial first. Pay to find out later.
- Lead vendor sends a name and a phone number, nothing else
- LOs dial 40 borrowers to find three who can qualify
- Credit pulled only after the borrower agrees to an application
- A calendar that books anyone, including 540 scores
- A pixel learning from form fills, so your ads buy more of them
Buying more leads doesn't fix this. It scales it.
One plug-and-play system
Qualify first. Only work real borrowers.
- Branded mortgage funnels that qualify before submit
- Phone verification and property/loan-purpose questions built in
- Soft-pull credit, obligations and program match in ~1.8s
- Only fundable borrowers reach your LOs or your calendar
- Meta CAPI feeds real closing outcomes back to your ads
Three steps between your ad spend and a closable pipeline.
Nothing in your current workflow gets replaced. FunnelFi runs in front of it.
Deploy the mortgage funnel
Launch a branded purchase or refi funnel from a template — or point FunnelFi at the forms and CRM your shop already runs.
Live the same day
Every borrower pre-qualifies
Phone verification, loan purpose and property questions, soft-pull credit, obligations and payment capacity run automatically. No SSN, no score impact.
~1.8 seconds
Route the closable files
Qualified borrowers hit your LOs, your calendar or your LOS with a credit band and matched programs. DNQs route to nurture and outcomes flow back to Meta.
Automatic
One soft pull. Every loan program.
FunnelFi scores the borrower against the thresholds your investors actually use, then returns the programs they're most likely to be approved for. Your LO opens with a payment conversation instead of a discovery question.
Conventional & FHA
Purchase · 620+
Credit band and obligations decide eligibility before the LO calls.
VA & jumbo
Entitlement · high balance
Screened on credit depth and payment capacity, not a phone guess.
Non-QM & DSCR
Investor loans
Route self-employed and investor files to the right channel first.
Cash-out & HELOC
Equity based
Balances and revolving debt show the payoff story instantly.
What your loan officer sees before the phone ever rings.
Soft-pull credit
The credit file, without a hard inquiry
Tradelines, utilization, derogatories and score band on the borrower — pulled with a name, phone and email. No SSN, no application, no score impact.
Matched programs
Know what they can afford before the call
Every borrower returns eligible programs and an affordability band across conventional, FHA, VA, jumbo and non-QM, so the first call is a real payment conversation.
Calendar control
Only qualified borrowers get a time slot
Your calendar only opens for borrowers who clear your thresholds, so LO hours go to files that can actually reach an application.
Everything a lender needs to decide. Included in every run.
No add-on report fees, no separate credit vendor, no per-seat data upsell. One pre-qualification returns the entire financial picture of the borrower.
- Real-time Qualified / DNQ decision on every borrower
- Credit score, tier and full tradeline detail
- Monthly obligations and total unsecured debt
- Estimated payment capacity and affordability band
- Program eligibility: conventional, FHA, VA, jumbo, non-QM, HELOC
- Loan purpose, property type and timeline captured at intake
- Collections, inquiries, late pays, installment and revolving detail
- Full credit report — downloadable, included, no add-on fee
- No SSN required. Soft pull. No score impact.
- Every borrower logged to your FunnelFi pipeline automatically
- Direct LOS, CRM and webhook delivery
- Verified phone number before the record is created
Built for everyone who touches a loan file.
Retail lenders, brokers, LO teams and the shops generating mortgage leads.
Retail lenders
Your LOs stop dialing borrowers who were never going to qualify. Every lead arrives with credit tier, obligations and matched programs attached.
- Qualified-only dials
- Program match per lead
- LO hours back
Brokers & LO teams
Know which investor or wholesale channel the file belongs in before you shop it, and open the call with a real payment conversation.
- Channel routing
- Credit band up front
- Higher lock rate
Mortgage lead generators
Deliver pre-qualified borrowers instead of form fills, with the credit and affordability picture proven on every record.
- Per-buyer funnels
- Meta CAPI feedback loop
- Priced on quality
Mortgage questions, answered.
Stop Guessing. Start Closing.
Screen every borrower on credit, obligations, affordability and program fit before your LOs spend another hour on a file that was never going to close.
Live the same day