CRM integration
FunnelFi + GoHighLevel
FunnelFi verdicts inside every GoHighLevel sub-account, ready to fire automations.
Quick answer
Drop the FunnelFi webhook into any GoHighLevel workflow. Verdicts and program matches land on the contact as custom fields and can drive pipeline moves, SMS, email, or handoff to a booking calendar.
How it works
01
Trigger the FunnelFi webhook
From any GHL form, funnel, or workflow, POST to FunnelFi with your API key.
02
Verdict flows back to GHL
The verdict, FICO band, and program match are set as custom fields on the contact.
03
GHL automations fire
Route to a rep, add to a pipeline stage, send an SMS, or book the meeting, all based on the verdict.
Events sent
- verdict.qualified
- verdict.did_not_qualify
- verdict.program_matched
- verdict.needs_review
Fields mapped
- funnelfi_verdict
- funnelfi_fico_band
- funnelfi_program_match
- funnelfi_run_id
Setup
- 1
Add an FunnelFi webhook step in your GHL workflow.
- 2
Paste your FunnelFi API key.
- 3
Map form fields (name, email, phone, address) to the FunnelFi payload.
- 4
Create custom fields for the returned FunnelFi properties, then branch your workflow on funnelfi_verdict.
Common use cases
- Move qualified contacts to the "Book Meeting" pipeline stage and send the calendar link via SMS.
- Suppress unqualified contacts from expensive outbound dial lists.
- Segment nurture campaigns by program match (SBA vs. term vs. line-of-credit).
FAQ
Does this work at the agency (SaaS) level?
Yes, configure FunnelFi once at the agency snapshot level and roll out to every sub-account.
Can we tie verdicts to pipeline stages?
Yes. GHL workflow "Move Opportunity" action combined with a verdict condition handles this in one step.
Does GHL support real-time webhook responses?
Yes. FunnelFi returns in under three seconds, well within GHL's webhook step timeouts.
How do we handle non-US leads?
FunnelFi only qualifies US consumers today; non-US leads pass through GHL unchanged.
Is there a per-sub-account limit?
No. FunnelFi meters at the agency level based on your plan.
Can we resell FunnelFi to our GHL clients?
Yes, the Agency plan is designed for that. See the Agencies page for pricing.
Learn more about GoHighLevel at www.gohighlevel.com/ .
Connect FunnelFi to GoHighLevel today.
Setup is same-day. We'll walk you through it live.