Named competitor
FunnelFi vs. TurnKey Lender: Real-Time Lead Pre-Qualification vs. End-to-End Lending Platform (2026)
Quick answer
TurnKey Lender is an end-to-end lending platform, origination, decisioning, servicing, and collections, for lenders and embedded-finance programs. FunnelFi is a lightweight top-of-funnel pre-qualification layer that returns a Qualified/DNQ verdict in under 3 seconds. Complementary: FunnelFi filters raw leads before they hit TurnKey's origination workflow.
FunnelFi is best for
Lenders, ISOs, brokers, and agencies that want a fast pre-application filter without buying a full lending platform.
TurnKey Lender is best for
Lenders and embedded-finance programs replacing their full origination, servicing, and collections stack.
Side-by-side comparison
| Criterion | FunnelFi | TurnKey Lender |
|---|---|---|
| Input required | Name, phone, email, no SSN | Full application |
| Time to verdict | Under 3 seconds | Full lending workflow (origination → servicing) |
| SSN required | No | Yes at application |
| Data returned | Qualified/DNQ + FICO + DTI + program match | Origination, decisioning, servicing, collections |
| Program matching | Yes, MCA, SBA, LOC, term, mortgage | Configurable decisioning rules |
| Customizable Pre-Qualification Forms | Yes | No |
| Customizable Pre-Qualification Website | Yes | No |
| CRM integrations | HubSpot, GHL, Salesforce, Zapier, webhooks | Bureau, banking, and core system integrations |
| Pricing model | $12/run (Business/Mortgage) · $5/run (Agency) · subs from $399/mo (published) | Platform licensing, not fully published |
| Implementation time | One business day | Multi-week to multi-month platform implementation |
| Best for | Pre-application lead qualification | End-to-end lending platform |
How we compared: Based on TurnKey Lender's public product pages at turnkey-lender.com and FunnelFi's published pricing as of July 2026. Verify TurnKey Lender's current features and pricing on their site.
Which is right for you?
Pick FunnelFi if…
- •You need a fast pre-application filter, not a full lending platform.
- •You want transparent PAYG pricing and one-day setup.
- •Leads arrive with name/phone/email only, you need a verdict before app.
Pick TurnKey Lender if…
- •You're standing up or replacing a full lending stack (origination + servicing + collections).
- •You need configurable in-platform decisioning across the full loan lifecycle.
- •You have the budget and timeline for a platform implementation.
TurnKey Lender vs. FunnelFi, FAQ
TurnKey Lender vs FunnelFi, do they compete?
No, they solve different problems. TurnKey Lender is an end-to-end lending platform. FunnelFi is a top-of-funnel pre-qualification layer for raw leads.
Can FunnelFi replace TurnKey Lender?
No, FunnelFi doesn't handle servicing, collections, or the full origination workflow. It filters raw leads before they enter any platform.
Can TurnKey Lender replace FunnelFi?
No, TurnKey Lender starts at the application. FunnelFi starts at the raw name/phone/email lead.
Do lenders using TurnKey Lender also use FunnelFi?
Yes, FunnelFi can pre-qualify inbound leads (paid ads, web forms) and hand qualified files to TurnKey Lender for full origination and servicing.
How does pricing compare?
FunnelFi publishes flat PAYG $5–$12/run and subs from $399/mo. TurnKey Lender is platform-licensed and quoted per lender.
Which is better for a broker or ISO?
FunnelFi, brokers and ISOs don't need an end-to-end lending platform; they need fast pre-qualification before the first call.
How long does TurnKey Lender take to implement?
Multi-week to multi-month depending on scope. FunnelFi is one business day via webhook or CRM.
Is a soft pull safe for the applicant?
Yes. FunnelFi's tri-bureau FCRA soft pull doesn't affect the applicant's credit score. You capture consent on your intake form.
Ready to see the verdict for yourself?
Schedule a 30-minute demo, we'll qualify your last 100 leads live.