---
title: "Red Sherwood, Co-Founder, FunnelFi | FunnelFi"
description: "Red Sherwood co-founded FunnelFi and leads engineering and platform at FunnelFi. He designs the real-time credit routing engine, program-matching logic, and CRM/POS integrations that let lenders quali"
lang: en
json-ld: |
  [
    {
      "@context": "https://schema.org",
      "@graph": [
        {
          "@type": "Organization",
          "@id": "https://funnelfi.ai/#organization",
          "name": "FunnelFi",
          "url": "https://funnelfi.ai",
          "logo": "https://funnelfi.ai/favicon.png",
          "sameAs": []
        },
        {
          "@type": "WebSite",
          "@id": "https://funnelfi.ai/#website",
          "url": "https://funnelfi.ai",
          "name": "FunnelFi",
          "publisher": {
            "@id": "https://funnelfi.ai/#organization"
          }
        }
      ]
    },
    {
      "@context": "https://schema.org",
      "@type": "Person",
      "name": "Red Sherwood",
      "jobTitle": "Co-Founder, FunnelFi",
      "url": "https://funnelfi.ai/team/red-sherwood",
      "worksFor": {
        "@type": "Organization",
        "name": "FunnelFi",
        "url": "https://funnelfi.ai"
      },
      "knowsAbout": [
        "Real-time credit qualification architecture",
        "No-SSN soft pull data flows",
        "Program matching across SMB, mortgage, and BNPL",
        "CRM, POS, and LOS integrations"
      ],
      "sameAs": [
        "https://www.linkedin.com/"
      ]
    }
  ]
---

[![FunnelFi](/__l5e/assets-v1/152fdd9e-99a7-4ee5-90f9-623667af6e90/omnia-logo.png)](/)

Product

Solutions

[Pricing](/pricing)

[Login](https://app.funnelfi.ai)[Get Started](/pricing)

Team 

# Red Sherwood

Co-Founder, FunnelFi

[Connect on LinkedIn](https://www.linkedin.com/)

## Bio

Red Sherwood co-founded FunnelFi and leads engineering and platform at FunnelFi. He designs the real-time credit routing engine, program-matching logic, and CRM/POS integrations that let lenders qualify a lead in under a minute, with no SSN and zero score impact.

Red reviews FunnelFi's technical and compliance content to make sure what the site says about credit data, soft pulls, and lender workflows matches what the platform actually does.

### Expertise

-   Real-time credit qualification architecture
-   No-SSN soft pull data flows
-   Program matching across SMB, mortgage, and BNPL
-   CRM, POS, and LOS integrations

### Credentials

-   Co-Founder, FunnelFi
-   Technical & compliance reviewer for FunnelFi Insights

### See how FunnelFi qualifies leads in real time.

[Schedule Demo](/schedule-call)

![FunnelFi](/__l5e/assets-v1/4354fb3e-d51e-450f-8cb6-df17cfb416f1/funnelfi-logo-white.png)

The real-time credit intelligence layer for lenders, brokers, and lead providers.

[support@funnelfi.ai](mailto:support@funnelfi.ai)

#### Product

-   [Real-Time Qualification](/)
-   [Program Matching](/)
-   [Integrations](/integrations)
-   [Comparisons](/compare)

#### Solutions

-   [SMB Lenders](/smb-lenders)
-   [SMB Lead Providers](/smb-lead-providers)
-   [Mortgage Lenders](/mortgage-lenders)
-   [Mortgage Lead Providers](/mortgage-lead-providers)

#### Company

-   [Resources](/resources)
-   [Guides](/guides)
-   [Playbooks](/playbooks/smb-lender-lead-pre-qualification)
-   [Tools](/tools/cost-per-funded-loan-calculator)
-   [Blog](/blog)
-   [Research](/research)
-   [Glossary](/glossary)
-   [FAQ](/faq)
-   [Press](/press)
-   [Contact](/schedule-call)

#### Legal

-   [Privacy](/privacy)
-   [Terms](/terms)
-   [Compliance](/terms)
-   [Security](/privacy)

© 2026 FunnelFi. All rights reserved.

Web Design By [Thrive Media](https://thrivemedia.co)

FunnelFi pre-qualifications are soft credit pulls only. They do not impact the applicant's credit score and are not visible on their credit report.