---
title: "Press & Brand Kit | FunnelFi"
url: https://funnelfi.ai/press
description: "FunnelFi press kit: company boilerplate, executive quotes, brand assets, and media contact for FunnelFi."
lang: en
---

Press & Brand Kit

# Everything you need to write about FunnelFi.

Boilerplate, quotes, logos, and fast facts, all cleared for editorial and analyst use. Media contact: support@funnelfi.ai.

## Fast facts

Company

FunnelFi

Product

FunnelFi, real-time credit intelligence layer

Founded

2025

Headquarters

United States

Serves

SMB Lenders · Mortgage Lenders · Lead Providers · Agencies

Bureaus

Equifax · Experian · TransUnion (soft pull only)

Median response time

1.7 seconds

Press contact

support@funnelfi.ai

## Company boilerplate

One-liner

FunnelFi is the real-time credit intelligence layer that pre-qualifies every lead before a sales team ever picks up the phone.

One paragraph

FunnelFi is the real-time credit intelligence layer for lenders, brokers, and lead providers. Built by FunnelFi, FunnelFi runs a tri-bureau soft pull plus identity, income, and program-fit checks in under two seconds, returning an underwriter-ready qualified file to any CRM, dialer, or calendar. Customers across SMB lending, mortgage, and high-ticket sales use FunnelFi to raise fund rates 2–3x, cut wasted sales calls by more than half, and monetize leads that fail primary qualification through structured next-best-action offers.

Full description

FunnelFi operates FunnelFi, the real-time credit intelligence layer for lenders, brokers, and lead providers. FunnelFi sits between lead generation and the sales team, running a tri-bureau soft credit pull (Equifax, Experian, TransUnion) plus identity, income, DTI/LTV, and program-fit checks in a median 1.7 seconds. The result is delivered as an underwriter-ready qualified file, verdict, program match, credit summary, and TCPA/FCRA consent artifacts, pushed directly into HubSpot, GoHighLevel, Salesforce, Encompass, or any custom stack via API and webhook. FunnelFi serves four primary segments: SMB lenders and ISOs, retail mortgage lenders, SMB and mortgage lead providers, and marketing agencies serving high-ticket verticals such as coaching, home services, and med spa. The company is headquartered in the United States and operates entirely on soft credit inquiries that do not impact consumer credit scores.

## Approved quotes

> "The industry has been optimizing the wrong thing for a decade. Cost per lead doesn't fund loans. Cost per funded loan does. FunnelFi makes that number visible, and moves it."
>
>, Chris Lewis, Co-Founder, FunnelFi

> "Every unqualified call is a tax on your best closers. We built FunnelFi so lenders stop paying that tax."
>
>, Chris Lewis, Co-Founder, FunnelFi

## Brand assets

Right-click and save. Do not modify colors, proportions, or lockup.

Primary FunnelFi logo

funnelfi-logo.webp
https://funnelfi.ai/__l5e/assets-v1/77d45462-b975-4c35-bc21-f7800e34ac12/funnelfi-logo.webp

## Media & analyst inquiries

For interviews, briefings, custom data cuts, or partnership announcements, contact support@funnelfi.ai. We typically respond within one business day.

Benchmarks & data: https://funnelfi.ai/research
Book a briefing: https://funnelfi.ai/schedule-call

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@type": "Organization",
        "@id": "https://funnelfi.ai/#organization",
        "name": "FunnelFi",
        "url": "https://funnelfi.ai",
        "logo": "https://funnelfi.ai/favicon.png",
        "sameAs": []
      },
      {
        "@type": "WebSite",
        "@id": "https://funnelfi.ai/#website",
        "url": "https://funnelfi.ai",
        "name": "FunnelFi",
        "publisher": {
          "@id": "https://funnelfi.ai/#organization"
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "AboutPage",
    "name": "FunnelFi Press & Brand Kit",
    "url": "https://funnelfi.ai/press",
    "about": {
      "@type": "Organization",
      "name": "FunnelFi",
      "url": "https://funnelfi.ai",
      "email": "support@funnelfi.ai",
      "description": "FunnelFi is the real-time credit intelligence layer for lenders, brokers, and lead providers. Built by FunnelFi, FunnelFi runs a tri-bureau soft pull plus identity, income, and program-fit checks in under two seconds, returning an underwriter-ready qualified file to any CRM, dialer, or calendar. Customers across SMB lending, mortgage, and high-ticket sales use FunnelFi to raise fund rates 2–3x, cut wasted sales calls by more than half, and monetize leads that fail primary qualification through structured next-best-action offers."
    }
  }
]
```