---
title: "FAQ, FunnelFi Real-Time Lead Pre-Qualification"
url: https://funnelfi.ai/faq
description: "Answers to the most common questions about FunnelFi, real-time lead pre-qualification, soft pull credit, FCRA compliance, integrations, and pricing."
lang: en
---

FAQ

# Frequently asked questions.

What FunnelFi is, how the data works, and what to expect on pricing, compliance, and integrations.

## FunnelFi basics

FunnelFi is a real-time credit qualification platform. It tells lenders, ISOs, agencies, and high-ticket sales teams whether a lead can fund, including credit score, available credit, and program eligibility, before the first call, without an SSN and without impacting the applicant's credit score.

## Data & compliance

No. FunnelFi qualifies leads with name, address, and date of birth, no SSN required. That is a core design choice, not a workaround.

## For lenders, ISOs & agencies

By moving qualification to the top of the funnel, sales reps stop spending time on leads that can never fund. Lenders using FunnelFi commonly see fund rate rise from mid-single digits into double digits while cost per funded deal falls.

## Pricing

Pay-As-You-Go accounts pay per qualification with no monthly minimum. Volume users can talk to sales about a subscription tier with per-run overage rates.

### Still have questions?

Schedule a 30-minute demo and we'll walk through your funnel, fund rate, and how FunnelFi fits.

Schedule Demo (https://funnelfi.ai/schedule-call)

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@type": "Organization",
        "@id": "https://funnelfi.ai/#organization",
        "name": "FunnelFi",
        "url": "https://funnelfi.ai",
        "logo": "https://funnelfi.ai/favicon.png",
        "sameAs": []
      },
      {
        "@type": "WebSite",
        "@id": "https://funnelfi.ai/#website",
        "url": "https://funnelfi.ai",
        "name": "FunnelFi",
        "publisher": {
          "@id": "https://funnelfi.ai/#organization"
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What is FunnelFi?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "FunnelFi is a real-time credit qualification platform. It tells lenders, ISOs, agencies, and high-ticket sales teams whether a lead can fund, including credit score, available credit, and program eligibility, before the first call, without an SSN and without impacting the applicant's credit score."
        }
      },
      {
        "@type": "Question",
        "name": "Is FunnelFi a lender or credit bureau?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No. FunnelFi is a qualification layer. It does not underwrite loans, extend credit, or issue credit reports. It uses compliant soft pull credit data to return a verdict, program match, and Buy Now, Pay Later eligibility."
        }
      },
      {
        "@type": "Question",
        "name": "What is a soft pull, and does it affect credit score?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "A soft pull is a permissible-purpose credit inquiry that returns credit data without impacting the consumer's score and without appearing on their credit report. FunnelFi uses soft pulls only."
        }
      },
      {
        "@type": "Question",
        "name": "Do you need an SSN to qualify a lead?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No. FunnelFi qualifies leads with name, address, and date of birth, no SSN required. That is a core design choice, not a workaround."
        }
      },
      {
        "@type": "Question",
        "name": "Is FunnelFi FCRA compliant?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. FunnelFi operates under FCRA permissible purpose for pre-qualification, uses soft pulls only, and captures the required consumer consent at the point of qualification."
        }
      },
      {
        "@type": "Question",
        "name": "Where is the credit data sourced from?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "FunnelFi pulls credit data from the major U.S. bureaus through compliant, permissible-purpose channels. It returns a verdict and program match, not raw bureau data resale."
        }
      },
      {
        "@type": "Question",
        "name": "How does FunnelFi improve fund rate?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "By moving qualification to the top of the funnel, sales reps stop spending time on leads that can never fund. Lenders using FunnelFi commonly see fund rate rise from mid-single digits into double digits while cost per funded deal falls."
        }
      },
      {
        "@type": "Question",
        "name": "How fast is the qualification?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Verdicts return in seconds. In production, most lookups complete in under 60 seconds end-to-end, including program matching."
        }
      },
      {
        "@type": "Question",
        "name": "Does FunnelFi integrate with my CRM?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. FunnelFi ships integrations for GoHighLevel, HubSpot, Salesforce, Zapier, Make, n8n, Calendly, Typeform, Jotform, and more, plus a REST API and webhooks for custom stacks."
        }
      },
      {
        "@type": "Question",
        "name": "How does FunnelFi price?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Pay-As-You-Go accounts pay per qualification with no monthly minimum. Volume users can talk to sales about a subscription tier with per-run overage rates."
        }
      },
      {
        "@type": "Question",
        "name": "Is there a free trial?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "The Pay-As-You-Go plan is self-serve, you can create an account and run your first qualification without a contract. Schedule Demo for a walkthrough."
        }
      }
    ]
  }
]
```