---
title: "FunnelFi vs. TransUnion TruVision: Real-Time Verdict vs. Bureau Attribute Suite (2026) | FunnelFi"
url: https://funnelfi.ai/compare/funnelfi-vs-transunion-truvision
description: "TransUnion TruVision delivers enterprise credit attributes and trended data direct from the bureau. FunnelFi delivers a real-time Qualified/DNQ verdict with loan program matching in under 3 seconds. Here's how they compare."
lang: en
---

← All comparisons (https://funnelfi.ai/compare)

Named competitor

# FunnelFi vs. TransUnion TruVision: Real-Time Verdict vs. Bureau Attribute Suite (2026)

Quick answer

TruVision is an enterprise TransUnion attribute suite (trended data, risk models, custom scorecards) sold to institutional lenders on multi-week implementations. FunnelFi ships a pre-built Qualified/DNQ verdict with FICO, DTI, and loan program matching from name/phone/email in under 3 seconds, one-day setup, transparent PAYG from $12/run.

FunnelFi is best for

SMB lenders, ISOs, mortgage LOs, and agencies that need instant pre-qualification without a bureau contract or in-house credit modeling team.

TransUnion TruVision is best for

Institutional lenders and card issuers with a credit-modeling team who need TransUnion trended data, custom scorecards, or CreditVision attributes at the account-management stage.

## Side-by-side comparison

| Criterion | FunnelFi | TransUnion TruVision |
| --- | --- | --- |
| Input required | Name, phone, email, no SSN | Full identity match keys; SSN typical for account review |
| Time to verdict | Under 3 seconds | Real-time API once implemented |
| SSN required | No | Typically yes |
| Data returned | Verdict + FICO + DTI + program match + full report | Raw attributes, trended data, CreditVision, custom scores, lender models the decision |
| Program matching | Yes, automatic per lead | No, lender builds internally |
| Customizable Pre-Qualification Forms | Yes | No |
| Customizable Pre-Qualification Website | Yes | No |
| CRM integrations | HubSpot, GHL, Salesforce, Zapier, Make, n8n, webhooks | Enterprise API + custom LOS integration |
| Pricing model | $12/run (Business/Mortgage) · $5/run (Agency) · subs from $399/mo (published) | Enterprise pricing, not published |
| Implementation time | One business day | Weeks, contracting, credentialing, data modeling |
| Best for | Pre-application lead qualification with pre-built verdict | In-house credit modeling and account-management analytics |

**How we compared:** Based on TransUnion's public TruVision product pages and FunnelFi's published pricing as of July 2026. TransUnion does not publish enterprise pricing. Verify TransUnion TruVision's current features and pricing on their site (https://www.transunion.com/solution/truvision).

## Which is right for you?

Pick FunnelFi if…

- • You need pre-qualification live within days, not weeks.
- • You don't have a credit-modeling team to consume raw bureau attributes.
- • Leads arrive with name/phone/email, no SSN or full app yet.
- • You want a binary verdict + program match, not attributes to interpret.

Pick TransUnion TruVision if…

- • You have a data-science team and want to build custom scorecards on TransUnion trended data.
- • You need CreditVision attributes for account management or portfolio review.
- • You already have a direct TransUnion contract and want to extend it.

## TransUnion TruVision vs. FunnelFi, FAQ

TransUnion TruVision vs FunnelFi, what's the core difference?

TruVision is raw TransUnion attributes and trended data for institutional lenders to model on. FunnelFi is a pre-built Qualified/DNQ verdict with loan program matching that returns in under 3 seconds, no modeling required.

Does FunnelFi use TransUnion data?

FunnelFi pulls tri-bureau data; TransUnion is one of the three bureaus we source from during the soft-pull lookup.

How long does TruVision take to implement?

Multi-week, contracting, FCRA credentialing, API integration, and typically internal data-science work to model the attributes. FunnelFi is one business day.

Does TruVision return a verdict?

No. TruVision returns attributes and scores; your internal team turns those into a decision. FunnelFi returns a Qualified/DNQ verdict plus the specific programs the lead qualifies for.

How does pricing compare?

FunnelFi publishes flat PAYG: Business/Mortgage $12/run, Agency $5/run, subs from $399/mo. TruVision is enterprise-priced and quoted after a sales cycle.

Which is better for SMB lenders and ISOs?

FunnelFi, TruVision's cost, credentialing, and modeling requirements are built for institutional lenders. Most SMB lenders and ISOs need a pre-built verdict, not raw attributes.

Can I use both?

Yes. A common pattern is FunnelFi at top of funnel for instant pre-qualification, TruVision deeper in the stack for portfolio-level modeling on booked accounts.

Is a soft pull safe for the applicant?

Yes. FunnelFi's tri-bureau soft pull has no impact on the applicant's score and is not visible to third parties. You are responsible for permissible purpose and consumer consent.

## Ready to see the verdict for yourself?

Schedule a 30-minute demo, we'll qualify your last 100 leads live.

Schedule Demo: https://funnelfi.ai/schedule-call

See pricing: https://funnelfi.ai/pricing

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