---
title: "FunnelFi vs. Soft Pull Solutions: Verdict + Program Match vs. Soft-Pull Report (2026) | FunnelFi"
url: https://funnelfi.ai/compare/funnelfi-vs-soft-pull-solutions
description: "Soft Pull Solutions returns a soft-pull credit report to auto and consumer lenders. FunnelFi returns a Qualified/DNQ verdict with FICO, DTI, and loan program matching for SMB and mortgage lenders in under 3 seconds."
lang: en
---

← All comparisons (https://funnelfi.ai/compare)

Named competitor

# FunnelFi vs. Soft Pull Solutions: Verdict + Program Match vs. Soft-Pull Report (2026)

Quick answer

Soft Pull Solutions delivers a soft-pull credit report (primarily to auto dealers and consumer lenders) that your team interprets. FunnelFi delivers a pre-built Qualified/DNQ verdict with FICO, DTI, and loan program matching for SMB funding and mortgage lenders in under 3 seconds, with published PAYG from $12/run.

FunnelFi is best for

SMB lenders, ISOs, mortgage LOs, and lead agencies that need a binary verdict, program matching, and a Verified File deliverable, not just a raw report.

Soft Pull Solutions is best for

Auto dealers, RV/powersports dealers, and consumer lenders who want a soft-pull report to plug into an existing manual review process.

## Side-by-side comparison

| Criterion | FunnelFi | Soft Pull Solutions |
| --- | --- | --- |
| Input required | Name, phone, email, no address, no SSN | Name + address (varies by product), no SSN |
| Time to verdict | Under 3 seconds | Real-time via web portal or API |
| SSN required | No | No (soft) |
| Data returned | Qualified/DNQ + FICO + DTI + loan program match + full report | Soft-pull credit report with score and tradelines |
| Program matching | Yes, MCA, SBA 7(a), LOC, term, Conventional, FHA, VA, HELOC, Jumbo | No, dealer/lender interprets the report |
| Customizable Pre-Qualification Forms | Yes | No |
| Customizable Pre-Qualification Website | Yes | No |
| CRM integrations | HubSpot, GHL, Salesforce, Zapier, Make, n8n, webhooks | Dealer portal + DMS integrations (auto-focused) |
| Pricing model | $12/run (Business/Mortgage) · $5/run (Agency) · subs from $399/mo (published) | Contact for pricing; typical per-pull + monthly plans |
| Implementation time | One business day | Same day via portal; API integration additional |
| Best for | B2B lending, mortgage, and agencies needing verdict + program match | Auto dealers and consumer lenders needing a soft-pull report at the sales counter |

**How we compared:** Based on Soft Pull Solutions' public site (softpullsolutions.com) and FunnelFi's published pricing as of July 2026. Soft Pull Solutions' pricing is not fully public. Verify Soft Pull Solutions's current features and pricing on their site (https://softpullsolutions.com/).

## Which is right for you?

Pick FunnelFi if…

- • You're in SMB funding, mortgage, or lead-agency work, not auto/powersports.
- • You want a binary verdict + loan program match, not a report to interpret.
- • You need integrations into HubSpot, GHL, Salesforce, or webhook-driven CRMs.
- • Transparent, published PAYG pricing matters.

Pick Soft Pull Solutions if…

- • You're an auto/RV/powersports dealer wanting soft-pull reports at the counter.
- • You already have DMS integrations that Soft Pull Solutions supports natively.
- • Your workflow is manual review of a full report, not a routing verdict.

## Soft Pull Solutions vs. FunnelFi, FAQ

Soft Pull Solutions vs FunnelFi, what's the core difference?

Soft Pull Solutions returns a soft-pull credit report primarily to auto/consumer lenders. FunnelFi returns a pre-built Qualified/DNQ verdict with loan program matching for SMB funding, mortgage, and lead agencies, no interpretation required.

Does Soft Pull Solutions work for SMB lenders?

It can, but it's designed for auto and consumer lenders. Most SMB funders and ISOs want a verdict + program match (FunnelFi), not a raw report they interpret manually.

Does FunnelFi work for auto dealers?

FunnelFi is optimized for SMB funding, mortgage, and lead agencies. Auto dealers with existing DMS workflows typically find Soft Pull Solutions' dealer-portal experience a closer fit.

Do either require SSN?

Neither requires SSN for the soft-pull pre-qualification step. Both are FCRA soft pulls with no impact to the applicant's score.

How does pricing compare?

FunnelFi publishes flat PAYG: Business/Mortgage $12/run, Agency $5/run, subs from $399/mo. Soft Pull Solutions publishes per-pull and monthly pricing after a sales conversation.

Does Soft Pull Solutions match leads to loan programs?

No, it returns a report. FunnelFi automatically maps each lead to eligible programs (MCA, SBA, LOC, term, Conventional, FHA, VA, HELOC, Jumbo).

Which integrates with GoHighLevel?

FunnelFi has native GHL webhook support that pushes verdict, FICO, DTI, and program match into contact records. Soft Pull Solutions is DMS-first; CRM integrations vary by plan.

Is a soft pull safe for the applicant?

Yes. Both products run FCRA soft pulls that don't affect the applicant's credit score and aren't visible to third parties. You are responsible for permissible purpose and consumer consent.

## Ready to see the verdict for yourself?

Schedule a 30-minute demo, we'll qualify your last 100 leads live.

Schedule Demo: https://funnelfi.ai/schedule-call

See pricing: https://funnelfi.ai/pricing

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